Email Marketing

It is often assumed that email marketing means email messages that are strictly promotional. Whilst these types of email are important, email marketing also includes branding, relationship-building, sales and lead generation, transactions, and others.

Our process is to work on a strategy, and set specific measurable results where possible. We then go through a creative process that ends with a design, which when approved is then built into a template for a campaign, or put in place within a web site (for example, product usage emails). For more details, see our section on how Correspond works.

Email marketing types can include awareness, consideration, conversion, product usage, and loyalty. Successful campaigns are created when the right type of email arrives in the consumer's inbox and drives the right reaction.

Email is personal, and we hold fast to only using databases that have high levels of permission from the recipients.

Think of all the possibilities:

  • Newsletters
  • Brand Marketing
  • Promotional Campaigns
  • Event Registration
  • Renewal Notices
  • Database Management
  • Integrated Campaigns
  • Internal Communications
  • Surveys and Questionnaires
  • Growing Your Database
  • Triggered Communications
  • Viral Campaigns
  • Reminders and Notifications
  • Birthday / Anniversary / Special Event Messages

Correspond has powerful subscriber management tools – we can help you to set up subscription forms on your web site, and provide you with straightforward import and export tools for list management.

Correspond also has compelling real-time reporting features that can provide real insight into your marketing efforts, and highlight which of your customers and potential customers you should be talking to.

Pricing can vary per project - please contact us to discuss in further detail.

Recent Email Marketing Campaigns

Hudsons Coffee Email Marketing Example
Hudsons Coffee

The Albury Sanctuary - Email Marketing Campaign Sample
The Albury Sanctuary

The Complete Garden - Email Marketing Example
The Complete Garden