Anti-Spam Policy

At The Web Company, we take permission very seriously. By creating an account and agreeing to our Terms of Use, you are also agreeing to this Anti-Spam policy.

What is Spam?

Spam is any email you send to someone who hasn't given you their direct permission to contact them on the topic of the email.

Australia's anti-spam legislation was introduced in 2003 in response to concerns about the impact of spam on the effectiveness of electronic communication and the costs imposed on end-users.

The Spam Act 2003 prohibits the sending of spam, which is identified as a commercial electronic message sent without the consent of the addressee via email, short message service (SMS), multimedia message service (MMS) or instant messaging. The requirements under the Spam Act apply to all commercial electronic messages, including both bulk and individual messages.

What kind of email addresses are OK to send to with Correspond?

To send email to anyone using Correspond, you must have clearly obtained their permission. This could be done through:

  • An email newsletter subscribe form on your web site.
  • An opt-in checkbox on a form. This checkbox must not be checked by default, the person completing the form must willingly select the checkbox to indicate they want to hear from you.
  • If someone completes an offline form like a survey or enters a competition, you can only contact them if it was explained to them that they would be contacted by email AND they ticked a box indicating they would like to be contacted.
  • Customers who have purchased from you within the last 2 years.
  • If someone gives you their business card and you have explained to them that you will be in touch by email, you can contact them. If they dropped their business card in a fishbowl at a trade show, there must be a sign indicating they will be contacted by email.

What kind of email address ARE NOT OK to send to with Correspond?

  • You do not have explicit, provable permission to contact in relation to the topic of the email you're sending.
  • You bought, loaned, rented or in any way acquired from a third party, no matter what they claim about quality or permission. You need to obtain permission yourself.
  • You haven't contacted via email in the last 2 years. Permission doesn't age well and these people have either changed email address or won't remember giving their permission in the first place.
  • You scraped or copy and pasted from the web. Just because people publish their email address doesn't mean they want to hear from you.

What content MUST I include in my email?

Every email you send using Correspond must include the following:

  • A single-click unsubscribe link that instantly removes the subscriber from your list. Once they unsubscribe, you can never email them again.
  • The name and physical address of the sender. If you're sending an email for your client, you'll need to include your client's details instead.

How we'll know if you don't have permission

The Web Company has numerous layers of approval and monitoring to ensure you comply with our Anti-Spam policy.

  • Until your account has been approved by a member of our team, every email you send will need to be approved.
  • Our software is directly integrated into the spam reporting systems for some of the biggest ISP's like Hotmail and AOL. If you don't have permission and someone marks your campaign as spam, we'll know about it the moment that button is pressed. If you receive a complaint rate greater than 0.25% of all recipients (that's 25 complaints for every 10,000 recipients) your account will be terminated. This is a generous figure that takes into account false spam reports.
  • Our team verifies all large lists imported into our software. Until we've given it the all clear, you can't send to it.
  • We monitor blacklists and our abuse accounts all day every day. We can pinpoint who is causing us delivery problems or attracting complaints very easily.

If we do discover that you're emailing people without their permission, we will terminate your account with The Web Company immediately.

If you have any questions about our Anti-Spam Policy, or if you want to report spamming activity by one of our customers, please contact our us at:

Postal Address
The Web Company
147 Queen Street
Bendigo VIC 3550
Australiad

Telephone
+61 3 5449 2200

Fax
+61 3 5442 6885

Email
info@thewebcompany.com.au